In fact, as much as 93% of customers might be influenced by online reviews. Many rely on reviews when making decisions about their purchases. Here are other reasons why you need people to leave reviews. Thus, if you want your business to be visible in the search results, using GMB to make it easy for your customers to leave positive feedback about your business is a must. Another study by Moz shows that online reviews are thought to make up 10% of how search engines rank results. One must never underestimate the power of customer reviews, especially when it comes to search rankings. GMB Allows People to Leave Reviews of Your Business I also recommend you research your competitors to make sure you are not leaving out any critical information!ģ.

A silly typo would be very damaging to your business credibility. You should use a grammar check tool like to proofread your work. You should also pay very close attention to the quality of your GMB listing. So, if you’re aiming to connect to your target audience - in this case, the people who are within your service area - verifying, updating, and optimizing your online information through Google My Business can help. It’s a convenient feature for both the business and the customers.Īccording to Moz, GMB is the biggest determining factor of Google local pack rankings. It also includes a bunch of other relevant information that any potential customer might want access to - where it’s located on the map, the business’s contact number in case potential customers have additional questions or want to make a quick reservation, store hours, and even the establishment’s star rating. The Google Local Pack is a Search Engine Results Page (SERP) which displays the places related to your search. It Enables Users to See the Information They Need at a Glance The Google Local Pack takes up huge real estate on page one of Google search results, and it’s the first thing any Google user will see after they type in their query. Notice the highly visible map and the list of business names that appear right on top of the page whenever you search for places on Google? That’s called the Google Local Pack, and there are two reasons why you should pay attention to it. GMB Allows You to Appear in Maps and Google Local Pack Listings

What else can GMB give you? Here some of the other benefits of Google My Business. Considering almost everyone uses a smartphone nowadays, can you imagine the potential sales you can get just through organic search and Google My Business?Ĭreating, verifying, and properly optimizing your Google My Business account is an invaluable opportunity, which is why you should utilize this feature to its fullest extent. According to Search Engine Watch, 50% of the people who use mobile phones for local searches end up visiting a store. Thanks to today’s technology, it’s now faster and easier to promote your product or service. It’s an innovative and more practical alternative to conventional advertisements. You should spend time learning to optimize google my business! The more visible you are - or the more often your business shows up in search results - the better the chances are of drawing people’s attention to you. Since a large percentage of the population is using Google, it means a huge audience can view and access your profile. Now, why do you need to use Google My Business?

Google business listing